Enhancing Visibility – Tracking Application and Integration Support for an NVOCC Company

Introduction:

A Non-Vessel Owning Common Carrier (NVOCC) is a company that handles the transportation of cargo without owning the ships used. Instead, they arrange with ship owners, charterers, or shipping lines to transport goods. They handle everything from loading to delivery, often using their own containers and warehouses. NVOCCs also take care of complex shipping procedures like customs and delivery, making the process smooth for their clients.

Our client, a Brazilian NVOCC company, faced challenges in tracking their cargo and coordinating with agents around the world, especially in China. They needed a solution to improve visibility and streamline operations. That’s where we, Digital Hoop, came into play.

Challenge:

The Brazilian NVOCC company faced several challenges in their operations:

1. Lack of Real-Time Tracking: They couldn’t track their cargo in real-time, leading to delays and confusion.
2. Coordination with Agents: They had agents all over the world, mainly in China. Coordinating with them was difficult and time-consuming.
3. Integration Challenges: They had a challenge in integration part as well.
4. Complex Procedures: The shipping industry involves many complex procedures, such as customs and delivery. Managing these without real-time data was tough.
5. Customer Satisfaction: Delays and lack of visibility affected customer satisfaction. Clients wanted to know the status of their shipments at all times.

Solution:

Digital Hoop developed a tracking application to solve these problems. The application was designed to be user-friendly and to provide real-time data on cargo movements. Here’s how Digital Hoop helped the Brazilian NVOCC company:

1. Real-Time Tracking: The application provided real-time tracking of cargo. This allowed the company to see where their shipments were at any moment. They could monitor the entire journey of the cargo, from loading to delivery.
2. Global Integration: The application integrated with agents all over the world. This was especially important for coordinating with agents in China. The company could communicate easily and share real-time data, making the process smoother.
3. Streamlined Procedures: The application helped manage complex shipping procedures. It provided real-time updates on customs clearance and other critical steps. This reduced delays and ensured that shipments moved smoothly through each stage.
4. Improved Customer Service: With real-time tracking, the company could provide accurate updates to their customers. Clients could check the status of their shipments anytime, improving satisfaction and trust.
5. User-Friendly Design: The application was easy to use, even for those not tech-savvy. The interface was clean and straightforward, ensuring that all employees could use it without much training.

Outcome:

The tracking application brought many benefits to the Brazilian NVOCC company. Here are some of the key outcomes:

1. Enhanced Visibility: The company could track their cargo in real-time, providing complete visibility. This allowed them to manage their operations more effectively and reduce delays.
2. Better Coordination: The integration with agents around the world, especially in China, improved coordination. They could share information and resolve issues quickly, making the process more efficient.
3. Reduced Costs: The streamlined procedures and real-time updates helped reduce operational costs. The company saved money by avoiding delays and reducing manual work.
4. Increased Customer Satisfaction: Clients were happier because they could see the status of their shipments anytime. This improved trust and loyalty, leading to better business relationships.
5. Improved Efficiency: The company’s operations became more efficient. They could handle more shipments with the same resources, increasing their capacity and revenue.

Conclusion:

The new tracking application transformed the company’s operations, providing real-time visibility and improving coordination with agents around the world. This success story demonstrates the importance of having the right tools for managing complex logistics.

The Brazilian NVOCC company’s story shows how technology can make a big difference in the shipping industry. By understanding their needs and providing a tailored solution, Digital Hoop helped the company enhance their operations and better serve their clients.

This success story is an example of how innovative solutions can solve real-world problems. With the help of Digital Hoop, the Brazilian NVOCC company was able to improve their visibility, reduce costs, and increase customer satisfaction. This partnership highlights the power of technology in making operations more efficient and effective.